Is Happiness a Myth?

Life has never been challenging with the modern complexities in the society. Majority of us are in a battle for happiness. A perceived happiness hindering our minds abilities to be self contented. The moment you reach your life's next goal, the quench for the next keeps us pondering what is the real happiness, where is the real happiness.

Society the complex creature

If analyzed properly, the stimuli that we receive from the current society, the society that we wish to live in and the highest level of the society are impeccable. From a grin of a celebrity on a red carpet to the television advertisement telecasting the next Ferrari car, attracts our subconscious to believe that the happiness is there.

Facebook... Twitter.. Linkedin Please!!!

The modern society is filled connected through networks like Facebook, Twitter, Linkedin. People share their life experiences on these networks. Again what we see is a perception of a friend's life, the perception that the friend wants to create, the predicament of how an amazing life the friend has. Is that the reality?

Blinded we are!!!

Is happiness a myth? Is anyone in this world happy. The more you work towards, the perceived happiness. The more you realize you are reaching far from the reality.

The happiness a small child has when the child gets on receipt of the first gift. When was the last time you were that happy? When was the last time you laughed as if it was the last day of your life. Life is complicated enough for us to worry about what the future holds.

Live simple. Do small changes to life. Life is too short to run after a myth. It is your life own it.   

Confusing P's of Marketing

As a student of marketing I always fascinated the  fact that many people misinterpreted the word marketing to Advertising. I have even heard top management in some companies using marketing synonymous to advertising.

Marketing goes way beyond what human mind can grasp. It goes to an extent of studying the human brain and doing the most difficult thing in the world which is understanding humans.  Marketing it is not just a management practice or a department with highly paid staff. The philosophy attempts to analyze human behavior and predict the possible changes in needs and wants of humans.  The more you learn this subject the more you get amazed of its power.

Marketing Fruit Salad

The Marketing mix is the bread and butter for Students of marketing. We learn to manipulate the 7 P's (Product, Place, Price, Promotions, Physical Evidence, Processes and People) to optimize the level of delightfulness of the customers. From a marketing budget perspective a common perception is the to sell more the marketing budget allocation should be centric towards Promotions. This is evident from huge advertising budgets  Ex: JPMorgan Chase spent $1.88 billion in year 2013

Focus on Product

But from a contemporary view perspective it always surprises me the level of emphasis on "Product". Day in and day out we read stories of how apple became successful through extensive focus on product design.  When will we ever learn a lesson. Marketing department is responsible of identifying the customer needs and wants and delight them ensuring that they generate profit. Surprising to see why the marketing departments are not getting involved in product design.