Sunday, July 21, 2013

Gamification - New Performance Management Mantra

Traditional Performance Management Systems

There are many reasons why the traditional performance management systems fail. One of the most common reasons for these performance management systems to fail is the in ability to objectively measure a person’s performance, because performance is measured by people and human subjectivity can play a significant role in the accuracy of performance predicaments.

There are many evolved concepts of performance management systems like 360 degree appraisals, Balance Score card which attempts to minimize the subjectivity towards a certain individual. These performance evaluation systems are further strengthened through concepts like performance normalization which eventually increases the number of people who evaluate a single person’s performance leading to lower levels of subjectivity.

But still with all these evolved performance management systems in place don’t we still hear conversations, “He got a better ranking due to this manager and not because of he is a great performer”. Still these performance management systems have not been able to accurately diminish the top down approach to performance evaluation and possible subjective appraisals.

Concept of Gamification

Gamification is the new buzz word in the field of performance evaluation. Gamification techniques strive to leverage people's natural desires for competition, achievement, status, self-expression, altruism, and closure. For example game players play to earn more points and get a  good rank amongst the other game players. They are concerned about a socially engineered brand. Likewise evolved version of this concept is used in performance management.

Gamification utilized for Performance Evaluation

This challenges the traditional performance measuring mechanisms and takes performance measurement to a next level optimizing social networking dynamics. Rather than a manager evaluating the performance, the whole society evaluates the performance. For example an employee helps another employee on finishing some task where the manager would not have the exposure of this. Hence aspects like team working may  not be taken into consideration. But what if the second employee who was helped by the first employee goes and thanks him on a social network for helping him with the task. The concept of like’s, raves, badges are utilized by the gamification performance management system.

Through concepts like gamification a person is socially evaluated and also this encourages organizational wide appreciation. This will eventually mould the workforce into social team workers constructively contributing towards company growth.