Personal Branding in 3 Steps

In developing a personal brand, as any brand manager would do the starting point should be understanding your core competence and and create a differentiating factor from the rest. Thus as the starting point a SWOT analysis of yourself would highlight which strengths you can master to beat others.

For some the main strength would be Networking skills for some it would be Writing skills, for some it would be Public Speaking skills. Thus the first step to developing the personal brand should come from understanding your core competency.

For instance a person with amazing writing skills could start by creating a blog, and have an incremental plan on taking yourself from a writing skills brand to a brand that people would pay money to read.

There should be clearly laid out objectives in developing the personal brand to a valuable brand. After identifying the core competency, laying out objectives, effective system to measure effectiveness should be set in place. In case of a blogger, the number of visitors viewing the page would give a clear measure as to the development of the personal brand.