There are so many discussions over the concept of personal branding. I did some research on this concept of personal branding to understand the underlying principles over it. Well it does not sound rocket science at all if you have a goal and an action plan to achiever the goal.
What is your Brand?
If you take a brand like Body Shop for an example. What is the first impression that you get. It is a brand with a social purpose. Body Shop never use animals to test their cosmetics products. For us to perceive Body Shop as a philanthropic brand with a social purpose every time we see or hear about it, is a result of years and years worth of work. They knew how they want to position themselves in the market and they did it over the years keeping to its key principal never to test cosmetics on animals.
Personal branding process is also similar. Its about how you want yourself to be perceived others. What values you want to be represented by. It is simple, for example if "Being Macho" is how you want others to perceive you, you better start going to a gym and karate classes so that you build your physical appearance to suit how you want others to perceive your self.
Action Plan
First step, is that you have to know exactly how you want others to perceive you. These are called brand values. The key messages your personal brand represents. Next step is you need to have an action plan. The time span will vary based on the deviation from the current brand positioning. The time span will be longer if there is a significant deviation from the current brand positioning.
Well congratulations, with the amount of social networking in the modern days life makes easy to launch a good communication plan for your personal brand. Each and every post, each every page you like, each and every status update that you put represents what you are. You can take control of this. You can purposely ensure that your posts are in line with your brand values.
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