Leverage on the Rush or the outcomes from the Rush

It is evitable that Sri Lankan society is going through significant socio cultural environment changes. With effects from globalization Sri Lanka is shifting more towards a westernized culture.

Walawwa is no longer luxury

40 years back, if a Sri Lankan lived in a Walawwa they were considered to be the richest people living in this country. Walawwa used to be a symbol of inherited wealth. Living in a Walawwa was the luxary 40 years back. If you observe the current Sri Lankan social behavioral patterns it is evitable Walawwa is no longer the luxury living place but apartments are. Real Estate industry has cleverly positioned apartments as the ultimate luxury mainly through the choice of place of the apartment buildings where most are located in prime locations. They also augment their product offering through value additions like fitness centers, community socialization areas, and security services in addition to luxurious furniture and state of the art apartment designs.

Healthier Life Styles

Nowadays the society is becoming more and more concerned on healthier life styles. Generation before this was not concerned on health and they are increasingly having health problems which are indirectly pushing the younger generations to be more concerned on healthier life patterns. The modern society is pushed through various stimuli around them to spend time and money on physical fitness. So many business opportunities are out there leveraging on these transforming life styles.

Sri Lanka among top boozing nations

Sri Lankans drink till they die. Sri Lankan culture was enriched with its routes strengthened through core

principles of Buddhism. The fifth core principle in Buddhism is you should not booze. The reason is it affects the “Samma Ditti” or alcohol effects the state of mind. But now Sri Lankan society is boozing for purposes like fun or devastatingly because life is a problem to them. Sri Lankans no longer looks for solutions they drink alcohol for temporary sensation. These trends are shifting the core routes of Sri Lankan culture and there are a lot of businesses leveraging on these life style shifts.

 New Sri Lanka Rushing

If you closely observe these trends societal trends a question that arises is the new Sri Lanka rushing. If you look at the core reasons of why a preferred luxury living option is apartments, or why people are concerned on healthier life styles. Or why they booze don’t you think that new Sri Lanka is rushing.

Key reason for opting for apartments is the convenience of place, less travel to office. An average Sri Lankan now spends more than 55 hours at office where as the expectation is only 45 hours. The workplace has become more competitive that people are making all their decisions based on the career that their involved in. Healthier life styles, more than anything else Sri Lankans are having health concerns because of the enormous stress levels. Unbearable stress levels demands for people to look balance both physically and mentally.  Even boozing it is the same reason; people look for a temporary escape from their current state of mind. Percentage increase of working women is directly proportionate to the increasing trend of women boozers. Sri Lanka is rushing at a deadly pace.

From a business perspective, majority of the businesses are centered on the outcomes of a rushing nation. But there are fewer businesses focused on the root cause of all these outcomes. Sri Lanka is rushing there is tremendous opportunity both while rushing and around the outcomes of rushing.