Monday, March 4, 2013

AVK - You know him?

Know him before building rapport 


There have been so many schools of thoughts in defining a correct method in defining the best ways of building rapport. In all those methods the key starting point of building rapport is identifying your target market or the person that you want to build rapport with. There are so many different methodologies in identifying or categorizing the person that you want to build rapport with. I learnt this method in one of the training that I attended which aimed on improving communication skills. I have been using this since the day I learnt this and this has given me good results. 

According to this method there are mainly three types of people.

1. Auditory 

Auditory person is a person who gives importance to auditory messages. The key sense which drives decisions is through sounds. Auditory people will have a nice voice, and likes to associate people similar voices confirming to the importance of "likability" concept in building rapport. When you are talking to Auditory people they will use worlds like "Sounds Great", "Nice to hear", "Heard that the company is doing well". 

I am sure you might have met numerous people using this types of words while they speak. If you further observe you could see that they have nice voices, they listen to music. In your next powerpoint presentation that you do to an Auditory category person make sure you speak out the message clearly. No matter how lucrative your powerpoint slides be the auditory person will grasp what you communicate from your voice. Using a correct blend of Vocal variations will help you to ace a power point presentation to an auditory person.

2. Visualistic

Visualistic sees the world through images. They are known to be imaginative, they remember things through images. Logic for them will be a link between two images. Visual people are easy to identify as they always wear nice clothes with matching colors. Ensure the clothes are ironed properly and comes with neat hear. For them the image that they create to the external world is very important. 

When communicating they will use phrases like "I See", "Nice to see", "Looks good". If you are doing a presentation to a visualistic it should be full of images. They grasp messages through images. A pie chart would makes much sense to a visualistic than taking him through a balance sheet.


3. Kinesthetic

Kinesthetic people are very difficult to understand. They take messages from the outer world couple with their emotions. You might have heard many instances people complaining "It just doesn't feel right", "I don't trust him". Kinesthetic are not totally driven on logic but they often go with the sixth sense. 

Managing a kinesthetic person is very difficult and the only way is to build trust. Trust could be build with delivering what is expected. Or sometimes they say multiple touch points will help in building rapport. 


Auditory, Visulistic and Kinesthetic

Each person may  not fall exactly into one of the mentioned categories. But will have some of the characteristics. Understanding and analyzing and categorizing helps to succeed in the process of building rapport. 




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