Gen Y and Motivation

Over the reason past we could see that there is significant urge for career development from the youth employee segment. Youth which represent the Gen Y have different levels of aspirations in lives and are more concentrated on fast evolving careers. Being motivated by challenge, Gen Y constantly seeks opportunities to progress in their careers and this continuously challenges the traditional human resource management approaches in motivating employees. 

I always thought how motivation tactics should evolve with the significant differences in Gen Y behavior and attitude to work. 

Hierarchies are important?

Some companies are re-considering to restructure the flat hierarchical structures  which were implemented earlier to increase decision making speed. Restructuring into multiple hierarchic will ensure  more levels of vertical career growth opportunities.  Is it growth that the Gen Y is after?

Fun Filled Culture

This is the new trend where companies focus on implementing a fun filled culture. This radical shift from process orientation to a fun filled culture is mainly taken with an Assumption that Gen Y is motivated with Fun. There are many schools of thoughts on this tactic. Gen Y has its own way of having fun, whether the company culture is fun or not, they ensure to have loads of fun through parties. 

Money - Always work

Whatever said and done, money does play a major role in employee retention. We have seen numerous instances where Gen Y reconsidering resignation due to monetary rewards the company is willing to have. 
But to what extent can money motivate the Gen Y.

Challenge

Gen Y's make it a habit to prove a point. They always want to prove something. This psychological characteristic is utilized by companies and tend to challenge Gen Ys. Challenging working environments does motivate Gen Ys


In near future Gen Ys will take a higher proportion of the working staff. Thus companies need to adapt different strategies to motivate Gen Y's